Privacy
This covers our site while Lift or Not is in development. Switchyard Software Company runs it. Email us any time.
What we keep
Seven things, none shared with advertisers
| What | Why | Where it lives |
|---|---|---|
Cookie lon_vid: a random ID for your browser, kept for a year | Count visits | Your browser |
Cookie lon_utm: the campaign tags and referring site from your first visit, or your first tagged visit, kept for a year | See which links bring visitors | Your browser |
| Page views and clicks, tied to the random ID, with the page address, your country (read from your IP address, which we don't keep), and the first-visit tags and site | Count visits and clicks | Cloudflare |
| Waitlist: your email, store address, bundle app and visits band, saved with the random ID and first-visit tags and site | Run the waitlist and contact you about your audit | Cloudflare |
Your email in localStorage, lon_email, until you clear it | Fill in the deposit form for you | Your browser |
| Deposit: your email, name, billing country and postal code, the amount, payment status, random ID, and card brand and last four. Never the full card number. | Take and refund deposits | Stripe |
| Audit results, from free and founding audits, once audits run | Build an anonymized benchmark by bundle app. No store is ever named. | Cloudflare |
What we don't do
No ad trackers, no data sales
- We use no ad trackers or third-party analytics.
- We never sell your data or share it in a way that names your store. Only Cloudflare (hosting), Stripe (payments) and Google (our email) handle it.
Deleting it
One email and we delete yours
- We keep it while Lift or Not is in development and running audits.
- Email us and we'll delete yours.
- Reply "no thanks" (or "unsubscribe") to any email from us and we'll stop.